4 Marketing Activities in the Metaverse That Will Do Wonders for Your Brand

Ever since the metaverse emerges, as we already know, the trend skyrockets rapidly. However, it’s also been slowing down for quite some time—not because it’s going to disappear, but only because it’s growing steadily today.

Now that we’re in 2023, reports say that by 2027, around 40% huge organizations will start adopting the metaverse for their activities. This will include combining Web3, digital twins, and spatial computing, according to Forbes. 

Although we might still have to wait for four years, it doesn't mean that there's nothing going on for the brand these days. In fact, some brands have been eyeing to create wonderful activities on the metaverse—including for their marketing activities.

Promoting in the virtual world has been made more advanced, and by using the metaverse platform, brands can boost their presence in the virtual world in super immersive experiences.

Want to know how you can use metaverse for your marketing activities? Here are 4 examples that you can follow.

4 Marketing Strategies in the Metaverse

1. Create your own brand avatars

Avatars somehow become the gateway for people to experience the metaverse world for the very first time. Avatars act like your own characters; you’ll be represented by these 3D characters to explore and interact with everyone in the world.

And that’s why if you include avatars for your marketing activities, it’s gonna work.

You can raise your awareness virtually among many internet users—and those who might haven’t been familiar with your brand, they’re going to start digging in to find out more about your brand.

One of the examples that can inspire you is our collaboration with Vernalta and Tekotok—two of our IP collaborators in Assemblr Metaverse. They both include their own characters as avatars, which can be purchased and seen by our users.

Although they might have only been purchased by fans at first, this will still be important as they can expose the avatars to other users and add value to the brands as well.

2. Replicate your physical store

Providing alternatives for shopping could be great—let’s say, using online shops to sell and purchase your products. Since it’s only accessible from the website, this might be less engaging for people—not to add that the visuals might only be limited to 2D displays.

So what’s the solution? Well, using the metaverse could be one!

You can start decorating the space with various products, objects, and elements related to your brand on the virtual store. And most importantly, you can also make these items to be purchasable.

All they have to do is click on the products, and they will lead to the checkout page of your brand! It’s all accessible simply on your web browser, and there’s no need to install anything.

Now that you’ve made your own virtual store, you can also…‍

3. Create online events

Say that you’ve already had your own virtual store on the metaverse. You might haven’t known this hack, but actually, this virtual store is quite versatile. You can even make use of it to create online events related to your products!

It’s possible to create exclusive discounts limited for online purchases on the virtual store—or if you want to scale it up, you might also want to invite influencers or brand ambassadors of your brand.

By inviting people with huge followers or mass, you can make an online talk show or interactive gathering that is much more engaging. It feels like everyone’s in the same room, chatting and interacting with each other.

Also, you can use this chance to tap into a new user base—which is the ambassadors' or influencers' followers and bait them to learn more about your brand and what you offer. Another way to add your traffic and brand awareness! 

4. Make exciting games and collect items

To complete your virtual events, making online game activities for your brands might also be a fun activity to try. You can make the concept like a treasure hunt, where you can hide several items around the store, and invite people to search for these items.

If people manage to find all the items, they can also get points to redeem with your digital or physical products. If you have your own avatars, you can gift them these avatars—and also at the same time, you might also want to gift them physical t-shirts, bags, etc.

Which Metaverse Platform Will You Use?

Now that you've come to this point, this could be the question that pops up on your mind. We're not gonna lie—there are tons of metaverse platforms out there, actually. But of course, you might want to prioritize an easy accessibility to convince your audience.

For that one, we can say that Assemblr Metaverse is gonna play a huge role for your brand. It's accessible simply on the web browser, so you don't need to install any apps to start exploring.

For owners, you can also easily decorate your own virtual store with different objects and elements by your own—as simple as drag-and-drop. From 2D, 3D, even to images, texts, and videos, there's actually no limit for you to start decorating your own.

If you want to spare a space for your brand to own your own virtual store, we'll be open to help you realize your ideas! Just hit us up, share your inquiries, and we'll be ready to discuss the best possibilities to elevate your marketing activities.