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Assemblr Studio is a creative platform that allows users to design, edit, and share interactive 3D, AR, and VR content without requiring coding skills. It provides intuitive tools for creating engaging and immersive experiences, from presentations to creative projects, making it accessible to both beginners and professionals.
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KAI
KAI

Reimagining the Railway Experience Through AR and VR Technology

Experience the future of KAI rail travel with immersive AR and VR, bringing its five latest flagship compartments to life with innovation, comfort, and world-class service.

ABOUT

Step into the future of KAI’s rail travel with immersive AR and VR experiences like never before. Discover how these technologies bring its five latest flagship compartments to life, showcasing innovation, comfort, and world-class service in an extraordinary way.

THE CHALLENGE

KAI requires innovative approaches to introduce its newest train compartment services to the public. This innovation is also a vital step in highlighting KAI’s service transformation to a global audience, while reinforcing its position as a modern, world-class mode of transportation.

OUR SOLUTION

We present an immersive experience powered by AR and VR technology, allowing users to interactively explore five of KAI’s latest flagship train compartment types through engaging visuals and storytelling. These five types include: Suite Compartment, Luxury New Generation, Panoramic, Executive New Generation, and Economy New Generation. Additionally, we have developed KAI’s AR Magic Postcard, an interactive card that can be scanned to display 3D models of KAI’s flagship trains, accessible anytime and anywhere.

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