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Despite having been around for decades, AR was seen only as a future possibility in retail. Even until just a few years ago, AR caught our attention only because of its 'cool factor'.
However, with latest development by tech giants that has made AR widespread, AR is becoming more of a reality. In fact, some retail brands are already ahead in integrating AR technology into their customer experience, both in-store and online.
To help inspire you, today we're going to highlight a variety of cases where you can use augmented reality in retail. Take a look at how AR is changing the industry, and consider how you can incorporate AR into your own retail strategy!
Have you ever gone to a store on peak season and waited in line for a fitting room, only to leave with empty hand? A packed store can be a deterrent for shoppers, and AR can come handy in this situation.
A few brands have already allowed customers to virtually try on their wearable products–ranging from fashion to makeup.
Some brands let users see how the products look on their bodies using their smartphone camera, which means it can be done everywhere. The others brought the experience inside the store, building virtual fitting rooms that consist of customer-facing camera and big screens which work as a mirror.
In 2020, we collaborated with By Lizzie Parra (BLP), an Indonesian cosmetic company, to create a virtual tester bar. Designed exactly like the one in BLP Beauty Space Yogyakarta, people can have a quick tour on their gadgets, as well as get a discount voucher to shop their favorite beauty products!
When it comes to products you will put inside your house, in-store experience doesn't help to visualize how the product fits in a certain room.
AR gives the chance for customers to see products in home before purchase. From paints, interior decorations, to home appliances, AR can help customers decide if the products match the existing furnitures or fit in terms of size.
Nowadays, it's a common habit for shoppers to look up product information and prices on their smartphones in stores. A few brands are using AR to provide this kind of information, especially when hiring sales associates won't simply solve the challenge.
By placing scannable signs in stores, customers are able to pull up what they need to know, including reviews, variants, and pricing.
AR can also help set a product apart in multi-brand stores. You can allow customers to scan around a store to locate where your product is being showcased, making it easy to find and stand out among your competitors.
Even though AR is becoming increasingly popular, it's still fresh and surprising for most of the masses. Moreover, there are plenty of ways to make the experience uniquely yours.
You can augment everything to your products, packagings, brochures, posters, or even big installations like billboards. You can even keep out-of-home advertising alive by setting up massive AR experience in real environments and let your users find hidden virtual objects for fun.
Set up a campaign everyone would genuinely love to take part!
These are just some of the ways augmented reality has added more value for the retail industry. Sooner, everyone will be able to access augmented reality and make their own contents. If you're looking for a platform to start, Assemblr is the right place.
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